Alisa and Phil are the daughter and son-in-law of one Al Allapach. When Al was a young boy in Bangkok, he and his friends would jump in the banks of the Chao Pharaya River and hold on to the back of tugboats to more quickly get from one side of the city to the other. Like Uber only more wet… and it was free. You’ll never get a straight answer from Al as to why he would do such a ridiculously crazy and dangerous thing, but we like to think it was his resourcefulness and bare-knuckle grit to go that extra step (or in this case - extra dive) to get things done. So as Alisa and Phil began collaborating over the past few years with an exceptional team of creatives, they look to him as a source of inspiration in their own willingness to get wet and make things happen - figuratively of course. So why the name? Al Allapach is why… and because - obviously - Paul Simon is a genius.